Are you gambling with your business? How to read analytics to track marketing success?
Are you gambling with your business? How to read analytics to track marketing success?
Are you gambling with your business and making decisions that are blind-sighted and not backed up the correct data? We can help you there.
The importance of collecting the right data is paramount to your strategy, because of the way technology is changing and evolving analytics have never been more important. It’s important that you track and collect data from all of your various platforms, so you are able to make informed and strategic decisions for your business.
When running your own business, you can often make assumptions about your user experience and the journey your customers take. Being too close to the business can cause you to make incorrect decisions on your assumed user experience.
So what are analytics?
Analytics refers to the information you collect from your website or social channels that can create real-life insight into your business and your customers. There are a lot of web analytics tools out there and they can do a variety of things.
Web analytics can help by collecting data on insights. There are different types of data you are able to collect, one of these is called metrics this refers to anything that you can count like visitor numbers and time spent on your website. If you wanted to measure the success of the content you are putting out through a blog you could use analytics tools to measure the metrics being the amount of time people are spending on your blog pages, this would give you an idea of whether the content you are creating is resonating with your audiences, if you found that people were not spending enough time on your page to read the post in question, then maybe that post just isn’t a relevant as you may think is.
When you first start out measuring analytics it can almost feel like you are drowning in data, but you soon become used to measuring the correct data and using it to improve your products and services.
What do you do with it?
You can use analytics tools to learn more about your website and your visitors, there will be conversions set out that you will want your customers to do and using data to help you to see clearly if this is working for you, and if it isn’t? then you can change your approach.
Analytics are tools used that can help us to alter and improve our online usability, collecting and analysing the right data from these tools can help you to create an experience that is fitting for your customers but also results in reaching your gaols and increasing that conversion rate.
Analytics tools can tell you if your conversion rate is changing based on where your customers come from, whether they have visited you before or even the type of device they are using. If your website is available on both mobile and computer, analytics can help you improve your online experience by showing those areas that may needed to be worked on or improved.
How do I start?
Start by setting achievable goals that can become customer conversions, make sure you have a clear understand of what you want your customers to do when they reach your website, if you’re a company selling a service then you might want your customers to book a consultation with you. This would be a conversion. To get your customers to carry out this you could use clear call to actions that encourage your customer to make this decision when on your website. Another way is by making sure that the user experience is easy and simply to navigate, look at your website page titles, and the information found within them, do the titles fully represent that information given? If not this would be something that would affect your chances of a conversion.
Make clear goals and set out to achieve them
Set goals that you would like to achieve through your websites or social media platforms, and then make sure that you are making the goals easy for your customers to reach.
Making web analytics works for you
When used properly analytics can become the foundation of your online business and its growth, that’s because analytics can measure the performance of any given online marketing you decide to do. Looking at your analytics will allow you to have insights into problems that your customer may have when following their journey with you, when measured correctly you will be able to adapt and change what isn’t working to create an online experience that is seaming less and user friendly and most importantly is right for your customer based on the real-life data you have collected.
Struggling how to effectively manage your analytics? We can help you there get in contact for a chat.